Features
Everything LaunchSafer checks, and how
Technical SEO
Titles, descriptions, headings, canonicals, robots.txt, sitemaps, structured data, broken links and indexability signals.
18 checks
- Page titles
- Duplicate titles across pages
- Meta descriptions
- Main heading (H1)
- Heading hierarchy
- Canonical URLs
- Indexability signals
- robots.txt
- XML sitemap
- HTTPS URLs
- Broken internal links
- Broken external links
- Image alt text (SEO)
- Open Graph & social metadata
- Structured data
- Redirect chains
- Mobile-friendly configuration
- Content depth
Performance
Real Google Lighthouse measurements on mobile and desktop, plus real-user Core Web Vitals when Google has them.
16 checks
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- Total Blocking Time (TBT)
- First Contentful Paint (FCP)
- Speed Index
- Interaction to Next Paint (INP)
- Lighthouse performance (mobile)
- Lighthouse performance (desktop)
- Render-blocking resources
- Image optimization
- JavaScript impact
- CSS impact
- Browser caching
- Text compression
- Server response time
- HTML response size & compression
Security
Non-intrusive checks of HTTPS, certificates, redirects, security headers, mixed content and exposed secrets.
12 checks
- HTTPS availability
- SSL/TLS certificate
- HTTP to HTTPS redirect
- Strict-Transport-Security (HSTS)
- Content-Security-Policy
- X-Content-Type-Options
- Clickjacking protection (X-Frame-Options / frame-ancestors)
- Referrer-Policy
- Mixed content
- Exposed secrets in page source
- Server version disclosure
- Cookie security flags
Accessibility
Automated axe-core and Lighthouse checks for alt text, labels, contrast, names, language, ARIA and structure.
10 checks, plus one finding per failing axe-core rule
- Image text alternatives
- Form labels
- Color contrast
- Accessible button names
- Accessible link names
- Document language
- Heading structure
- ARIA usage
- Semantic structure & landmarks
- Keyboard navigation indicators
UX / UI
Navigation clarity, mobile setup, readability, content hierarchy, CTA visibility and layout consistency.
6 checks
- Navigation clarity
- Mobile responsiveness & zoom
- Text readability
- Homepage content hierarchy
- Call-to-action visibility
- Layout consistency
Conversion
Headline clarity, primary CTA, contact information, social proof and pricing — judged against your type of website.
6 checks
- Homepage headline clarity
- Primary call to action
- Contact information
- Testimonials & social proof
- Pricing transparency
- Form length
Best Practices
Favicon, 404 handling, image formats, privacy and terms discoverability, cookie notices and content freshness.
8 checks
- Favicon
- 404 error handling
- Image formats & dimensions
- Privacy policy discoverability
- Terms of service discoverability
- Cookie notice (where relevant)
- HTML document basics
- Placeholder & outdated content
Website-specific checks
Added automatically when LaunchSafer is confident about your website type, or when you select one. They count towards the normal categories above.
Business websites
- · Services explanation
- · Location / service area
- · Business hours
- · Local business structured data
SaaS & web apps
- · Pricing page
- · Sign-up & login discoverability
- · Free trial or demo offer
- · Product & feature explanation
- · Documentation / help center
- · Support / contact channel
E-commerce stores
- · Product pages
- · Product structured data
- · Price visibility
- · Shopping cart discoverability
- · Shipping & returns information
- · Product search
- · Product reviews & trust signals
Blogs & publishers
- · Article markup
- · Author information
- · Publication dates
- · Categories & content navigation
- · Subscription option
- · Related content & internal linking
Portfolios
- · Project presentation
- · About section
- · Skills & services clarity
- · Contact / hire CTA
- · Professional credibility
Education
- · Course / resource discoverability
- · Enrollment CTA
- · Course structured data
Nonprofits
- · Donation CTA
- · Mission & impact
- · Ways to get involved
Communities & landing pages
- · Join / sign-up CTA
- · Community guidelines
- · Single clear goal