SaaS launch checklist: the marketing site edition
By the LaunchSafer team ·
What your SaaS marketing site needs before launch: pricing, sign-up flow, docs, trust signals and technical foundations.
Your product might be ready, but the marketing site is where most prospects decide whether to try it.
Explain the product in one screen
- A headline that names the problem you solve.
- A short supporting sentence about who it's for.
- A product screenshot or short demo.
Make starting obvious
- "Sign up" or "Start free" in the top-right of every page.
- A visible "Log in" for existing users.
- Mention the free plan, trial or demo, and whether a credit card is required.
Publish pricing
SaaS buyers expect a pricing page. If pricing is custom, explain how it works and offer a demo.
Help and documentation
Link to docs, a help centre or FAQ, and show a support contact. Technical buyers check these before signing up.
Trust
Customer logos, testimonials, security information and a clear privacy policy and terms.
Technical foundations
- Don't leave your marketing site on noindex after a private beta.
- Keep the marketing site fast — heavy app bundles shouldn't load on the homepage.
- Make sure sign-up, pricing and docs pages are linked so they can be crawled.
LaunchSafer detects SaaS sites automatically and checks all of these. Audit your SaaS site.