12 common website mistakes we see in audits
By the LaunchSafer team ·
The most frequent problems LaunchSafer finds across business sites, stores, blogs and SaaS — and how to fix each one.
These are the problems that come up again and again, across every kind of website.
- The site is still set to noindex after development.
- No meta descriptions, so search engines pick random text for your snippet.
- Huge, uncompressed images — often the single biggest speed problem.
- Missing security headers, especially HSTS and clickjacking protection.
- Images without alt text, which hurts accessibility and image search.
- Form fields without labels, relying on placeholder text alone.
- Low-contrast text, often light grey on white.
- A generic homepage headline that doesn't say what the business does.
- No clear call to action near the top of the page.
- Contact details buried or missing entirely.
- Soft 404s — missing pages that return a 200 status.
- Placeholder content or an old copyright year, which makes a site look abandoned.
Most of these take minutes to fix once you know they're there. A free LaunchSafer audit checks for all of them.